Peregryn suggests to use financial incentives offered by the government to solve the problem of obesity.
Whenever you show up [in a government sponsered gyn] you sign a form or swipe an ID card which will then entitle you to that day's payment on your tax return.
I suggest we look to the East and copy their solution.
For schools, each day would start with a morning assembly/exercise where everybody gather in the playground and do 45 minutes of exercise.
For workplace (white collar workers in particular), ditto.
The key is to include *everyone*, no exception. Managers and executives should lead by examples.
cross posted to Corporate E-learning